Consulting on digital strategy requires an innate understanding of the differing digital routes available and how they can work for your business.
Where this can go wrong is being consulted that you should follow a route that your team or outsourced partners suggest because that’s what they know best. Often, that’s might not be best for your business.
You may require PPC, ongoing SEO and social is always handy too. But does your B2B firm targeting sales directors need to be on TikTok…?
My approach to digital marketing consulting derives from hands-on and strategic experience over nearly a decade. It comes from having worked with giant national restaurant chains and small business consultancy firms. It takes knowledge of AdWords, SEO and social media and mashes them together to form a strategy that actually fits what your business is trying to do.
Need quick wins? Then relying on a brand-new SEO strategy for a brand-new website could take too long. Want a thousand followers on Facebook when your audience is most likely to be responsive on LinkedIn? We can discuss that too!
Here are the steps I typically take for each digital marketing consultancy client I have. They’re methodical, they allow for your expert input and is always guided by analytics and data.